World Cup 26 - Unibet Visual Identity

For the first time in World Cup history the 2026 tournament took place across three host nations, with an unprecedented 48 teams vying to put themselves on top of the world.

The objective

To create an umbrella identity that unifies all products and works as an overarching theme for all promotional and local campaigns. Without being able to rely on any form of IP, the expectation required a bespoke and memorable solution to stand out from the crowd.

The solution

An abstract and dynamic typographic treatment provides the platform for a distinctive and own-able identity. The primary identifier showcases all three hosts simultaneously and this anchors the theme from which the rest of the identity is built – Three nations, in unison, on one shared stage.

By leveraging Unibet's existing framework, this dynamic design system elevated their World Cup comms above all other BAU marketing. A full service creative tool kit gave each of Unibet's markets the freedom to push this global event in a locally relevant way.