World Cup 26 - Unibet Visual Identity

For the first time in World Cup history this years' tournament took place across three host nations. The brief was to represent the hosts simultaneously, but in a uniformed and own-able manner for Unibet.

This bespoke visual identity was designed to showcase all three hosts with an abstract and dynamic typographic treatment providing the platform for the creative approach – Three nations, in unison, on one shared stage.

By leveraging Unibet's existing visual identity, this dynamic design system elevated Unibet's World Cup comms above all other BAU marketing. A full service creative tool kit gave each of Unibet's markets the freedom to push this global event in a locally relevant way.