Unibet New Jersey Launch

Having a bet on the game amplifies the experience to the extent that people may exhibit some pretty crazy behaviour. This launch campaign titled ‘crazy about the odds’, articulates how we don’t judge this, but celebrate it. 

By leveraging Unibet's existing global visual identity, this was adapted to serve a new customer base in the state of New Jersey for Unibet's first foray into the US. The graphic language needed to belong in the Unibet world whilst remaining bespoke to the U.S. market and flexible enough to use on both large/small media across print and digital channels.

The following OOH, ATL and digital executions helped position Unibet for their first US state launch.