Grassrooter

Grassrooter is a sustainability consultancy which helps lower league sports teams and associations to measure and reduce emissions.

They also aid with funding applications and lobby with the Football Association and Premier League teams to offset their emissions by purchasing credits in solar projects set up on lower league stadiums.

The brief was to create an impactful and contemporary logo and to support this with an equally vibrant brand palette to give 'Grassrooter' a distinct look and feel. Inspired by the mowed tramline patterns often associated with football pitches, the logo represents this with an abstract vertical pattern whilst housing the 'G' logo-mark. This references the centre circle pitch markings synonymous with every regulation football pitch that the beautiful game is played on.

"We loved the direction Paul was able to pull together and he completely 'got' what we were looking for. We wanted the branding to be easily distinguishable within our field and we're delighted with the outcome".