TrendyGolf : 2012 S/S Lookbook

Much like the 2011 A/W lookbook, this Spring/Summer edition was also pulled together with a minimalist approach firmly at the forefront of my thinking.

Once more the sole focus had to be on the photography so again I opted to alternate both fully bled & cropped images per spread, this time leaving a row of white space to house the credits as opposed to an overlapping opaque footer.

Again, the rudimentary template which served me well with the 2011 A/W edition was used to present & house all the elements in a minimalist manner in addition to performing various image retouching duties & creating other supplementary visual assets.

Take a look...