TrendyGolf : 2011 A/W Lookbook

This digital lookbook was pulled together with a minimalist approach firmly at the forefront of my thinking. As the sole focus had to be on the photography, and pretty much that alone, careful consideration was given as to how the credits would be presented in order to maintain one's attention on the apparel.

The result sees the use of both fully bled & cropped images alternating per spread, with an opaque bar positioned at the foot of the page to house the credits.

A landing page was also put together, as well as various other visual assets alongside the rudimentary template which helped present & house all the elements in a minimalist manner, maintaining a free flowing & consistent sequence of spreads.

Take a look...